I’m going to talk about the “M” word for the next few weeks. Why? Because I was inspired by a published author who reached out to me with her biggest challenge: promoting her books.
I say “M” word because most writers and authors hate marketing. They see it as a series of cheesy, degrading, or unethical things you must do to get your creative endeavor to sell. Ahhh, but it’s all in how you look at marketing, my dear writers.
Of course you think it’s cheesy or degrading because you don’t see your writing as a gift. You see it as something someone must buy to read. That’s true…but then it also isn’t true. If you did it right, your writing was inspired by a spark of creativity inside of you. It burned so hot that you had to write it out into a book, blog, or turn it into a business. It was a gift to you that you are now giving to the world.
If you see your work as a gift to the reader, you can get fired up about it—just as you did when you were writing it. When you get fired up or passionate about it, you WANT to tell people about it. That passion is infectious. People want it. They’ll want your book. They’ll want to visit your blog often. They’ll want to do business with you. And the great thing about getting fired up is it doesn’t feel like you’re selling.
The first step in marketing your writing is: get fired up about it!
Here’s how to do that:
- Connect with the feelings you had when you first got the idea to write it. What did that feel like? Were you so excited to get it down you practically forgot to shower, eat, or go outside? (Not like I’ve ever done that myself.)
- Articulate those feelings by…writing them down! You’re a writer, right? So once you connect with those passionate feelings, write them down. Capture whatever is bubbling out of you. You will use these words when you get into the nitty gritty of marketing.
- Tell someone about it. Whether you’re writing a book, blog, or starting a business start sharing those passionate feelings with someone in your inner circle. This could be a trusted partner, family member, friend, or even your dog. You want to tell someone who will lift you up, not criticize. You’re trying to cultivate your strongest feelings of passion so share them with someone who is always your biggest cheerleader.
In my next post, I’m going to answer the question: When do I start marketing?
Most writers think it’s after the book or work is done. Find out why you need to start marketing ASAP. And please share your thoughts about marketing. I’d love to hear from you!