Okay, there is a little more to it but giving is the secret to connecting with readers, and your marketing plan. I’m not talking about giving away your idea, donating to charity, or paying people to read your book (but some authors do check this out).
Over the past few weeks, we’ve looked at marketing for writers and discussed:
The single, best thing I’ve done to get my message and writing out in the world is give. Here is how I did that:
1. Share What You Know
I know how to write and I’ve developed a lot of techniques as a copywriter for many more years than I care to admit. I figured there might be people out there who wanted to be better writers and could maybe benefit from my experience. What do you know? Can you share your experience to help someone? I bet you can.
2. Help People As Much As Possible
If someone asks you question, give them as many resources as possible to solve their issue even if that means pointing them toward some other writer or author. This may seem counter-intuitive because you might want to build up your reputation as an expert, but people who are wise know they don’t know everything. Readers appreciate wisdom over intellect.
3. Don’t Ask for Anything in Return
When you give, do it without any strings attached. If you expect someone to do something for you after you’ve given to them, you might as well not give in the first place. What can you give your readers? Can you do this without any expectations on your part?
4. Give the Unexpected
The book you are writing is a gift to the world and it won’t be the only book you write. Give it away for free. You are not going to make any money being a writer. I’m sorry to tell you that but it’s true. The J.K. Rowlings, Stephanie Meyers, and Stephen Kings are one in a million, just like Steve Jobs. You make money by giving people value (either solving their problems or completely entertaining them), and you can do that through your books but initially you are unknown to the world. Give your first book away for free to get it into as many hands as possible so they can get to know you. Then keep delivering value in your next books, which you can charge for because they trust you enough to pay you whatever you ask.
I hope you’ve enjoyed this series on marketing for writers. I’m always learning and the more I learn about marketing, the more I’ll share with you.
Let me know if you’ve used any of these ideas, or if you have anything to add to the discussion.